DATA PROTECTION

Privacy

​

We have written this privacy statement (version 12.02.2021-211141625) to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679, what information we collect, how we use data and what decision-making options you have as a visitor to this website.

 

Privacy statements usually sound very technical. This version, on the other hand, is intended to describe the most important things to you as simply and clearly as possible. As far as possible, technical terms are explained in a reader-friendly way. We also want to convey that we only collect and use information with this website if there is a corresponding legal basis. This is certainly not possible by providing the most concise, technical explanations possible, as is often standard practice on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative, and perhaps there is one or two pieces of information that you did not yet know.
If you still have questions, we would like to ask you to follow the existing links and look at further information on third party sites, or simply write us an e-mail. You can find our contact details in the imprint.

​

​

​

Cookies

Our website uses HTTP cookies to store user-specific data.
Below, we explain what cookies are and why they are used so that you can better understand the following privacy policy.

 

 

What exactly are cookies?

Whenever you browse the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing can't be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other applications. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically placed in the cookie folder, effectively the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you return to our site, your browser transmits the "user-related" information back to our site. Thanks to cookies, our site knows who you are and offers you the setting you are used to. In some browsers each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. Also, the expiration time of a cookie varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other "pests". Cookies also cannot access information on your PC.

​

For example, cookie data can look like this:

​

Name: _ga
Wert: GA1.2.1326744211.152211141625-6

Purpose: differentiation of website visitors
Expiration date: after 2 years

​

 

A browser should be able to support these minimum sizes

At least 4096 bytes per cookie

At least 50 cookies per domain

At least 3000 cookies in total

​

​

​

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.

One can distinguish 4 types of cookies:

 

Essential cookies.
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user adds a product to the shopping cart, then continues browsing on other pages, and only later goes to the checkout. Through these cookies, the shopping cart is not deleted even if the user closes his browser window.

 

Purpose cookies
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and the behavior of the website with different browsers.

Target-oriented cookies
These cookies provide a better user experience. For example, entered locations, font sizes or form data are stored.

 

Advertising cookies
These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very convenient, but also very annoying.

Usually, when you visit a website for the first time, you are asked which of these cookie types you want to allow. And of course, this decision is also stored in a cookie.

​

​

How can I delete cookies?

How and whether you want to use cookies is up to you. Regardless of which service or website the cookies come from, you always have the option to delete, disable or only partially allow cookies. For example, you can block third-party cookies, but allow all other cookies.

 

If you want to determine which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

 

Chrome: Delete, enable and manage cookies in Chrome.

 

Safari: Managing cookies and website data with Safari

 

Firefox: Delete cookies to remove data that websites have placed on your computer

 

Internet Explorer: Delete and manage cookies

 

Microsoft Edge: delete and manage cookies

 

If you generally do not want cookies, you can set your browser to inform you whenever a cookie is to be set. This way, you can decide for each individual cookie whether you allow it or not. The procedure varies depending on the browser. It is best to search for the instructions in Google using the search term "delete cookies Chrome" or "disable cookies Chrome" in the case of a Chrome browser.

​

​

​

What about my data protection?

The so-called "Cookie Guidelines" have been in place since 2009. These state that storing cookies requires your consent. Within the EU countries, however, there are still very different reactions to these directives. In Austria, however, this directive was implemented in Section 96 (3) of the Telecommunications Act (TKG).

 

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called "HTTP State Management Mechanism".

​

​

 

Storage of personal data

Personal data that you submit to us electronically on this website, such as name, e-mail address, address or other personal information in the context of submitting a form or comments on the blog, will be used by us together with the time and IP address only for the purpose stated in each case, kept secure and not disclosed to third parties.

 

We thus use your personal data only for communication with those visitors who expressly request contact and for the processing of the services and products offered on this website. We do not disclose your personal data without consent, but we cannot exclude the possibility that this data may be accessed in the event of unlawful conduct.

 

If you send us personal data by e-mail - thus away from this website - we cannot guarantee secure transmission and protection of your data. We recommend that you never send confidential data by e-mail without encryption.

 

​

Google Maps Privacy Policy

On our website we use Google Maps of the company Google Inc. For the European area the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Maps allows us to better show you locations and thus adapt our service to your needs. By using Google Maps, data is transmitted to Google and stored on Google servers. Here we will now go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.

 

​

 

What is Google Maps?

Google Maps is an internet map service provided by Google. With Google Maps, you can search for exact locations of cities, landmarks, accommodations or businesses online via a PC, tablet or app. If companies are represented on Google My Business, other information about the company is displayed in addition to the location. To show how to get there, map sections of a location can be embedded in a website using HTML code. Google Maps shows the earth's surface as a street map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very accurate representations are possible.

 

​

 

Why do we use Google Maps on our website?

All our efforts on this site are aimed at providing you with a useful and meaningful time on our website. By integrating Google Maps we can provide you with the most important information about various locations. You can see at a glance where we are located. The directions always show you the best or fastest way to us. You can get the directions for routes by car, by public transport, on foot or by bike. For us, providing Google Maps is part of our customer service.

 

 

​

What data is stored by Google Maps?

In order for Google Maps to fully provide their service, the company must record and store data from you. This includes, among other things, the search terms entered, your IP address and also the latitude or longitude coordinates. If you use the route planner function, the start address entered is also stored. However, this data storage happens on the websites of Google Maps. We can only inform you about this, but have no influence. Since we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google uses this data primarily to optimize its own services and to provide individual, personalized advertising for you.

The following cookie is set in your browser due to the integration of Google Maps:

Name: NID
Wert: 188=h26c1Ktha7fCQTx8rXgLyATyITJ211141625-5
Purpose: NID is used by Google to customize ads to your Google search. With the help of the cookie, Google "remembers" your most frequently entered search queries or your previous interaction with ads. This way, you will always get tailored ads. The cookie contains a unique ID that Google uses to collect your personal preferences for advertising purposes.
Expiration date: after 6 months

 

Note: We cannot guarantee completeness in the details of the stored data. Especially when using cookies, changes can never be excluded. To identify the cookie NID, a separate test page was created, where only Google Maps was integrated.

​

How long and where is the data stored?

Google servers are located in data centers all over the world. However, most servers are located in America. For this reason, your data is also increasingly stored in the USA. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

 

Google distributes the data on different data carriers. This means that the data can be retrieved more quickly and is better protected against any attempts at manipulation. Each data center also has special emergency programs. For example, if there are problems with Google's hardware or a natural disaster paralyzes the servers, the data will pretty much remain protected anyway.

 

Google stores some data for a set period of time. For other data, Google only offers the option to delete it manually. Furthermore, the company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 and 18 months, respectively.

 

 

How can I delete my data or prevent data storage?

With the automatic location and activity data deletion feature introduced in 2019, location and web/app activity information will be stored for either 3 or 18 months, depending on your decision, and then deleted. In addition, you can also manually delete this data from your history at any time via your Google account. If you want to completely prevent your location tracking, you need to pause the "Web and App Activity" section in Google Account. Click "Data and personalization" and then click the "Activity setting" option. Here you can turn the activities on or off.

 

In your browser, you can further disable, delete or manage individual cookies. Depending on which browser you use, this always works slightly differently. The following instructions show how to manage cookies in your browser:

 

Chrome: Delete, activate and manage cookies in Chrome

 

Safari: Managing cookies and website data with Safari

 

Firefox: Delete cookies to remove data that websites have placed on your computer

 

Internet Explorer: Delete and manage cookies

 

Microsoft Edge: delete and manage cookies

 

If you basically don't want cookies, you can set up your browser so that it always informs you when a cookie is about to be set. This way, you can decide for each individual cookie whether you allow it or not.

 

Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. For more information, please visit https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI. If you would like to learn more about Google's data processing, we recommend that you read the company's in-house privacy policy at https://policies.google.com/privacy?hl=de.

​

​

​

​

OpenStreetMap Privacy Policy

We have integrated map sections of the online mapping tool "OpenStreetMap" on our website. This is a so-called open source mapping, which we can access via an API (interface). This function is offered by OpenStreetMap Foundation, St John's Innovation Centre, Cowley Road, Cambridge, CB4 0WS, United Kingdom. By using this map function, your IP address will be forwarded to OpenStreetMap. This privacy policy explains why we use functions of the OpenStreetMap tool, where which data is stored and how you can prevent this data storage.

 

 

What is OpenStreetMap?

The OpenStreetMap project was launched in 2004. The goal of the project is and was to create a free map of the world. Users collect worldwide data about buildings, forests, rivers and roads. Over the years, an extensive digital world map has been created by users themselves. Of course, the map is not complete, but in most regions it contains a lot of data.

 

 

Why do we use OpenStreetMap on our website?

First and foremost, our website should be helpful to you. And from our point of view, it is always helpful if you can find information quickly and easily. On the one hand, this is of course about our services and products, but on the other hand, we also want to provide you with other helpful information. That's why we also use the OpenStreetMap map service. Because this way we can show you, for example, exactly how to find our company. The map shows you the best way to us and your journey becomes a breeze.

 

 

What data is stored by OpenStreetMap?

When you visit one of our websites that offers OpenStreetMap, user data is transmitted to the service and stored there. For example, OpenStreetMap collects information about your interactions with the digital map, your IP address, data about your browser, device type, operating system and on what day and time you used the service. Tracking software is also used to record user interactions for this purpose. The company specifies the "Piwik" analysis tool here in its own privacy policy.

 

The collected data is subsequently accessible to the corresponding working groups of the OpenStreetMap Foundation. According to the company, personal data is not passed on to other persons or companies unless this is legally necessary. The third-party provider Piwik does store your IP address, but in shortened form.

 

The following cookie may be set in your browser when you interact with OpenStreetMap on our website:

Name: _osm_location
Wert: 9.63312%7C52.41500%7C17%7CM
Purpose: The cookie is needed to unlock OpenStreetMap content.
Expiration date: after 10 years

 

If you want to view the full-screen map, you will be linked to the OpenStreetMap website. There, among other things, the following cookies can be stored in your browser:

 

Name: _osm_totp_token
Value: 148253211141625-2
Purpose: This cookie is used to ensure the operation of the map section.
Expiration date: after one hour

 

Name: _osm_session
Wert: 1d9bfa122e0259d5f6db4cb8ef653a1c
Purpose: The cookie can be used to store session information (i.e. user behavior).
Expiration date: after session end

 

Name: _pk_id.1.cf09
Wert: 4a5.1593684142.2.1593688396.1593688396211141625-9
Purpose: This cookie is set by Piwik to store or measure user data such as click behavior.
Expiration date: after one year

 

 

How long and where is the data stored?

The API servers, databases and ancillary services servers are currently located in the United Kingdom (Great Britain and Northern Ireland) and the Netherlands. Your IP address and user information stored in shortened form by the Piwik web analytics tool are deleted after 180 days.

How can I delete my data or prevent data storage?

You have the right to access your personal data and object to its use and processing at any time. You can manage, delete or deactivate cookies that may be set by OpenStreetMap in your browser at any time. However, this will prevent the service from working to its full extent. For each browser, managing, deleting or disabling cookies works slightly differently. Below you will find links to instructions for the most popular browsers:

 

Chrome: Delete, enable and manage cookies in Chrome.

 

Safari: Managing cookies and website data with Safari

 

Firefox: Delete cookies to remove data that websites have placed on your computer

 

Internet Explorer: Delete and manage cookies

 

Microsoft Edge: delete and manage cookies

 

If you want to learn more about OpenStreetMap's data processing, we recommend that you read the company's privacy policy at https://wiki.osmfoundation.org/wiki/Privacy_Policy.

​

​

​

 

Google Analytics privacy policy

We use on our website the analysis tracking tool Google Analytics (GA) of the American company Google Inc. For the European area the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, when you click on a link, this action is stored in a cookie and sent to Google Analytics. Using the reports we receive from Google Analytics, we can better tailor our website and service to your preferences. In the following, we will go into more detail about the tracking tool and, in particular, inform you about what data is stored and how you can prevent this.

 

 

​

​

​

What is Google Analytics?

Google Analytics is a tracking tool used to analyze traffic to our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions you take on our website. Once you leave our website, this data is sent to the Google Analytics servers and stored there.

 

Google processes the data and we receive reports about your user behavior. These reports may include, but are not limited to, the following:

Audience reports: through audience reports, we get to know our users better and know more precisely who is interested in our service.

Ad reports: Ad reports help us analyze and improve our online advertising.

Acquisition reports: Acquisition reports give us helpful information on how to attract more people to our service.

Behavior reports: This is where we learn how you interact with our website. We can track the path you take on our site and which links you click.

Conversion reports: Conversion is when you take a desired action based on a marketing message. For example, you go from being a mere website visitor to a buyer or newsletter subscriber. These reports help us learn more about how our marketing efforts are working for you. This is how we aim to increase our conversion rate.

Real-time reports: Here we always know immediately what is happening on our website. For example, we can see how many users are reading this text.

​

​

​

​

Why do we use Google Analytics on our website?

Our goal with this website is clear: we want to provide you with the best possible service. The statistics and data from Google Analytics help us achieve this goal.

 

The statistically evaluated data shows us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it can be found more easily by interested people on Google. On the other hand, the data helps us to better understand you as a visitor. Thus, we know very well what we need to improve on our website in order to provide you with the best possible service. The data also helps us to carry out our advertising and marketing measures in a more individual and cost-effective way. After all, it only makes sense to show our products and services to people who are interested in them.

 

​

​

 

What data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID that is associated with your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a "returning" user. All collected data is stored together with this user ID. This is how it is possible to evaluate pseudonymous user profiles in the first place.

 

Through identifiers such as cookies and app instance IDs, your interactions on our website are measured. Interactions are all types of actions that you perform on our website. If you also use other Google systems (such as a Google account), data generated through Google Analytics may be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website operator, authorize it. Exceptions may occur if required by law.

 

The following cookies are used by Google Analytics:

 

Name: _ga
Wert: 2.1326744211.152211141625-5
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to distinguish website visitors.
Expiration date: after 2 years

 

Name: _gid
Wert: 2.1687193234.152211141625-1
Purpose: The cookie is also used to distinguish the website visitors.
Expiration date: after 24 hours

 

Name: _gat_gtag_UA_<property-id>
Value: 1
Intended use: used to lower the request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_ <property-id>.
Expiration date: after 1 minute

 

Name: AMP_TOKEN
Value: not specified
Purpose: The cookie has a token that can be used to retrieve a user ID from the AMP client ID service. Other possible values indicate a logout, a request, or an error.
Expiration date: after 30 seconds up to one year

 

Name: __utma
Wert: 1564498958.1564498958.1564498958.1
Purpose: This cookie is used to track your behavior on the website and measure performance. The cookie is updated every time information is sent to Google Analytics.
Expiration date: after 2 years

 

Name: __utmt
Value: 1
Purpose: The cookie is used like _gat_gtag_UA_<property-id> to throttle the request rate.
Expiration date: after 10 minutes

 

Name: __utmb
Value: 3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or info is sent to Google Analytics.
Expiration date: after 30 minutes

 

Name: __utmc
Value: 167421564
Purpose: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser again.
Expiration date: After you close the browser.

​

Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: The cookie is used to identify the source of traffic to our website. That is, the cookie stores from where you came to our website. This may have been another page or an advertisement.
Expiration date: after 6 months

 

Name: __utmv
Value: not specified
Purpose: The cookie is used to store custom user data. It is updated whenever information is sent to Google Analytics.
Expiration date: after 2 years

 

Note: This list cannot claim to be exhaustive, as Google also changes the choice of its cookies time and again.

 

 

Here we show you an overview of the most important data that is collected with Google Analytics:

 

Heatmaps: Google creates so-called heatmaps. Heatmaps allow you to see exactly those areas that you click on. This provides us with information about where you are "on the move" on our site.

 

Session duration: Google defines session duration as the time you spend on our site without leaving. If you have been inactive for 20 minutes, the session ends automatically.

 

Bounce rate: A bounce is when you view only one page on our website and then leave our website again.

 

Account creation: When you create an account or place an order on our website, Google Analytics collects this data.

 

IP address: The IP address is only displayed in shortened form so that no clear assignment is possible.

 

Location: The IP address can be used to determine the country and your approximate location. This process is also called IP location determination.

 

Technical information: Technical information includes your browser type, your Internet service provider, or your screen resolution.

 

Source of origin: Google Analytics and we are of course also interested in which website or which advertising you came to our site from.

 

Other data include contact details, any ratings, playing media (for example, if you play a video via our site), sharing content via social media or adding to your favorites. The enumeration does not claim to be complete and only serves as a general orientation of the data storage by Google Analytics.

​

​

​

How long and where is the data stored?

Google has its servers spread all over the world. Most servers are located in America and consequently your data is mostly stored on American servers. Here you can read exactly where Google's data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

 

Your data is distributed on different physical disks. This has the advantage that the data can be accessed more quickly and is better protected against manipulation. In each Google data center, there are corresponding emergency programs for your data. If, for example, the hardware at Google fails or natural disasters paralyze servers, the risk of a service interruption at Google still remains low.

 

Google Analytics has a standard retention period of 26 months for your user data. Then your user data is deleted. However, we have the option to choose the retention period of user data ourselves. Five variants are available to us for this purpose:

 

• Deletion after 14 months

• Deletion after 26 months

• Deletion after 38 months

• Deletion after 50 months

• No automatic deletion

 

Once the specified period has expired, data is deleted once a month. This retention period applies to your data associated with cookies, user recognition and advertising IDs (e.g. DoubleClick domain cookies). Reporting results are based on aggregated data and are stored separately from user data. Aggregated data is a merging of individual data into a larger unit.

 

 

​

​

How can I delete my data or prevent data storage?

According to European Union data protection law, you have the right to obtain information about your data, update it, delete it or restrict it. Using the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js), you can prevent Google Analytics from using your data. You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only disables data collection by Google Analytics.

 

If you generally want to disable, delete or manage cookies (independently of Google Analytics), there are separate instructions for each browser:

 

Chrome: Delete, enable and manage cookies in Chrome.

 

Safari: Managing cookies and website data with Safari

 

Firefox: Delete cookies to remove data that websites have placed on your computer

 

Internet Explorer: Delete and manage cookies

 

Microsoft Edge: delete and manage cookies

 

Google Analytics is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. For more information, please visit https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=211141625. We hope we have been able to provide you with the most important information regarding Google Analytics data processing. If you want to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de.

​

​

​

​

Newsletter Privacy Policy

When you sign up for our newsletter, you submit the above personal information and give us the right to contact you by email. We use the data stored as part of the registration for the newsletter exclusively for our newsletter and do not pass it on.

 

If you unsubscribe from the newsletter - you will find the link for this at the bottom of each newsletter - we will delete all data that was stored with the registration to the newsletter.

​

​

​

Google Ads (Google AdWords) Conversion Tracking Privacy Policy

We use Google Ads (formerly Google AdWords) as an online marketing measure to advertise our products and services. In this way, we want to draw more people's attention to the high quality of our offerings on the Internet. As part of our advertising measures through Google Ads, we use the conversion tracking of the company Google Inc. on our website. In Europe, however, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With the help of this free tracking tool, we can better adapt our advertising offer to your interests and needs. In the following article, we will go into more detail about why we use conversion tracking, what data is stored in the process, and how you can prevent this data storage.

 

What is Google Ads conversion tracking?

Google Ads (formerly Google AdWords) is the in-house online advertising system of Google Inc. We are convinced of the quality of our offer and want as many people as possible to get to know our website. In the online sector, Google Ads offers the best platform for this. Of course, we also want to get an accurate overview of the cost-benefit factor of our advertising campaigns. That's why we use the conversion tracking tool from Google Ads.

 

But what is a conversion actually? A conversion occurs when you go from being a purely interested website visitor to an acting visitor. This happens whenever you click on our ad and subsequently perform another action, such as visiting our website. With Google's conversion tracking tool, we record what happens after a user clicks on our Google Ads ad. For example, we can see whether products are purchased, services are used or whether users have signed up for our newsletter.

​

​

​

Why do we use Google Ads conversion tracking on our website?

We use Google Ads to draw attention to our offer on other websites as well. The goal is to make sure that our advertising campaigns really reach only those people who are interested in our offers. With the conversion tracking tool we can see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a device and then make a conversion. Through this data, we can calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimize our online marketing measures. We can also use the data obtained to make our website more interesting for you and adapt our advertising offer even more individually to your needs.

 

 

​

​

What data is stored with Google Ads conversion tracking?

We have included a conversion tracking tag or code snippet on our website to better analyze certain user actions. Now, when you click on one of our Google Ads ads, the cookie "Conversion" is stored on your computer (usually in the browser) or mobile device by a Google domain. Cookies are small text files that store information on your computer.

 

Here is the data of the most important cookies for conversion tracking from Google:

 

Name: Conversion
Value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ211141625-3
Purpose: This cookie stores every conversion you make on our site after coming to us through a Google Ad.
Expiration date: after 3 months

 

Name: _gac
Value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE
Purpose: This is a classic Google Analytics cookie and is used to record various actions on our website.
Expiration date: after 3 months

 

Note: The _gac cookie only appears in connection with Google Analytics. The above enumeration does not claim to be complete, as Google also uses other cookies for analytical evaluation time and again.

 

As soon as you complete an action on our website, Google recognizes the cookie and saves your action as a so-called conversion. As long as you surf our website and the cookie has not yet expired, we and Google recognize that you have found us via our Google Ads ad. The cookie is read and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. The conversion tracking of Google Ads can be further refined and improved with the help of Google Analytics. For ads that Google displays in various locations on the web, cookies named "__gads" or "_gac" may be set under our domain. Since September 2017, various campaign information from analytics.js is stored with the _gac cookie. The cookie stores this data as soon as you visit one of our pages for which the automatic tagging of Google Ads has been set up. Unlike cookies set for Google domains, Google can only read these conversion cookies when you are on our website. We do not collect or receive any personal data. We receive a report from Google with statistical evaluations. For example, we learn the total number of users who clicked on our ad and we see which advertising measures were well received.

​

​

How long and where is the data stored?

At this point, we would like to point out that we have no influence on how Google uses the collected data. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies named "Conversion" and "_gac" (which is used in conjunction with Google Analytics) have an expiration date of 3 months.

​

​

How can I delete my data or prevent data storage?

You have the option not to participate in the conversion tracking of Google Ads. If you deactivate the Google conversion tracking cookie via your browser, you block conversion tracking. In this case, you will not be included in the statistics of the tracking tool. You can change the cookie settings in your browser at any time. For each browser, this works slightly differently. Here you can find the instructions on how to manage cookies in your browser:

 

Chrome: Delete, enable and manage cookies in Chrome.

 

Safari: Manage cookies and website data with Safari

 

Firefox: Delete cookies to remove data that websites have placed on your computer

 

Internet Explorer: Delete and manage cookies

 

Microsoft Edge: delete and manage cookies

 

If you generally do not want cookies, you can set your browser to inform you whenever a cookie is to be set. This way, you can decide whether to allow the cookie or not for each individual cookie. Downloading and installing this browser plug-in at https://support.google.com/ads/answer/7395996 will also disable all "advertising cookies". Keep in mind that by disabling these cookies you do not prevent the ads, only the personalized ads.

 

Due to the certification for the American-European data protection agreement "Privacy Shield", the American concern Google LLC must comply with the data protection laws applicable in the EU. If you would like to learn more about data protection at Google, we recommend the general data protection declaration of Google: https://policies.google.com/privacy?hl=de.

 

Embedded social media elements Privacy policy

We embed elements of social media services on our website to display images, videos and texts.
By visiting pages that display these elements, data is transmitted from your browser to the respective social media service and stored there. We do not have access to this data.

The following links will take you to the pages of the respective social media services where it is explained how they handle your data:

Instagram privacy policy: https://help.instagram.com/519522125107875

For YouTube, the Google privacy policy applies: https://policies.google.com/privacy?hl=de

Facebook privacy policy: https://www.facebook.com/about/privacy

Twitter privacy policy: https://twitter.com/de/privacy

 

​

​

​

 

Facebook Privacy Policy

We use selected tools from Facebook on our website. Facebook is a social media network of the company Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. With the help of these tools we can offer you and people who are interested in our products and services the best possible offer. In the following, we provide an overview of the various Facebook tools, what data is sent to Facebook and how you can delete this data.

 

 

What are Facebook tools?

Among many other products, Facebook also offers the so-called "Facebook Business Tools". This is the official name of Facebook. However, since the term is hardly known, we have decided to simply call them Facebook Tools. Among them are:

 

• Facebook Pixel

• Social plug-ins (such as the "Like" or "Share" button).

• Facebook Login

• account kit

• APIs (programming interface)

• SDKs (collection of programming tools)

• Platform integrations

• Plugins

• Codes

• Specifications

• Documentations

• Technologies and services

 

Through these tools, Facebook extends services and has the ability to obtain information about user activity outside of Facebook.

 

Why do we use Facebook tools on our website?

We want to show our services and products only to people who are really interested in them. With the help of advertisements (Facebook Ads), we can reach exactly these people. However, in order to show suitable ads to users, Facebook needs information about people's wants and needs. Thus, information about user behavior (and contact data) on our website is made available to the company. As a result, Facebook collects better user data and can show interested people the appropriate advertising about our products or services. The tools thus enable tailored advertising campaigns on Facebook.

 

Data about your behavior on our website is called "event data" by Facebook. This is also used for measurement and analysis services. Facebook can thus create "campaign reports" on our behalf about the impact of our advertising campaigns. Furthermore, analytics give us better insight into how you use our services, website or products. As a result, we use some of these tools to optimize your user experience on our website. For example, social plug-ins allow you to share content on our site directly on Facebook.

 

 

​

​

What data is stored by Facebook tools?

By using individual Facebook tools, personal data (customer data) may be sent to Facebook. Depending on the tools used, customer data such as name, address, phone number and IP address may be sent.

 

Facebook uses this information to match the data with the data it itself has from you (if you are a Facebook member). Before customer data is sent to Facebook, a process called "hashing" takes place. This means that a data record of any size is transformed into a character string. This also serves to encrypt data.

 

In addition to contact data, "event data" is also transmitted. Event data" refers to the information that we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally required to do so. "Event data" may also be associated with contact information. This allows Facebook to offer better personalized advertising. After the matching process already mentioned, Facebook deletes the contact data again.

 

In order to be able to deliver ads in an optimized way, Facebook only uses event data if it has been combined with other data (collected by Facebook in other ways). Facebook also uses this event data for security, protection, development, and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files used to store data or information in browsers. Depending on the tools you use and whether you are a Facebook member, different numbers of cookies are created in your browser. We go into more detail about individual Facebook cookies in the descriptions of each Facebook tool. General information about the use of Facebook cookies can also be found at https://www.facebook.com/policies/cookies.

 

​

​

​

How long and where is the data stored?

Basically, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers spread all over the world where its data is stored. However, customer data is deleted within 48 hours after it has been compared with the company's own user data.

​

How can I delete my data or prevent data storage?

In accordance with the Basic Data Protection Regulation, you have the right to information, correction, portability and deletion of your data.

 

A complete deletion of the data only occurs if you delete your Facebook account completely. And this is how deleting your Facebook account works:

 

1) On the right side of Facebook, click Settings.

2) Then click on "Your Facebook information" in the left column.

3) Now click "Deactivation and deletion".

4) Now select "Delete account" and then click "Continue and delete account".

5) Now enter your password, click "Next" and then click "Delete account".

 

The storage of data that Facebook receives via our site is done, among other things, via cookies (e.g. for social plugins). In your browser, you can disable, delete or manage individual or all cookies. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

 

Chrome: Delete, enable and manage cookies in Chrome.

 

Safari: Manage cookies and website data with Safari.

 

Firefox: Delete cookies to remove data that websites have placed on your computer

 

Internet Explorer: Delete and manage cookies

 

Microsoft Edge: delete and manage cookies

 

If you generally do not want cookies, you can set your browser to inform you whenever a cookie is to be set. This way, you can decide for each individual cookie whether you allow it or not.

 

Facebook is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information about this at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC. We hope we have brought you closer to the most important information about the use and data processing by Facebook tools. If you want to learn more about how Facebook uses your data, we recommend that you read the Data Policy at https://www.facebook.com/about/privacy/update.

​

​

​

 

Instagram Privacy Policy

We have incorporated features from Instagram on our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Facebook Inc. since 2012 and is one of the Facebook products. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. When you call up web pages on our website that have an Instagram function integrated, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data is thus processed across all Facebook companies.

 

In the following, we want to give you a more detailed insight into why Instagram collects data, what kind of data it is and how you can largely control the data processing. Since Instagram belongs to Facebook Inc., we obtain our information on the one hand from the Instagram policies, but on the other hand also from the Facebook data policies themselves.

​

​

​

​

What is Instagram?

Instagram is one of the most popular social media networks in the world. Instagram combines the advantages of a blog with those of audiovisual platforms like YouTube or Vimeo. You can upload photos and short videos on "Insta" (as many of the users casually call the platform), edit them with various filters and also distribute them on other social networks. And if you don't want to be active yourself, you can just follow other interesting users.

 

 

​

​

Why do we use Instagram on our website?

Instagram is that social media platform that really went through the roof in the last few years. And of course, we have also responded to this boom. We want you to feel as comfortable as possible on our website. That's why a varied preparation of our content is a matter of course for us. Through the embedded Instagram features, we can enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also serve us for personalized advertising on Facebook. This way, only people who are really interested in our products or services receive our ads.

 

Instagram also uses the collected data for measurement and analysis purposes. We get aggregate statistics and thus more insight about your preferences and interests. It's important to note that these reports do not identify you personally.

 

 

​

​

What data is stored by Instagram?

When you come across one of our pages that have Instagram features (such as Instagram images or plug-ins) built in, your browser automatically connects to Instagram's servers. In the process, data is sent to Instagram, stored and processed. And this is regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases made, about advertisements you see and how you use our offer. Furthermore, the date and time of your interaction with Instagram is also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

 

Facebook distinguishes between customer data and event data. We assume that this is exactly the case with Instagram. Customer data is, for example, name, address, phone number and IP address. This customer data will only be transmitted to Instagram if you have been "hashed" beforehand. Hashing means that a data record is transformed into a character string. This makes it possible to encrypt the contact data. In addition, the "event data" mentioned above is also transmitted. By "event data" Facebook - and consequently Instagram - understands data about your user behavior. It may also happen that contact data is combined with event data. The collected contact data is matched with the data that Instagram already has from you.

 

Via small text files (cookies), which are usually set in your browser, the collected data is transmitted to Facebook. Depending on the Instagram functions used and whether you yourself have an Instagram account, different amounts of data are stored.

 

We assume that Instagram's data processing works the same as Facebook's. This means that if you have an Instagram account or have visited www.instagram.com, Instagram has at least set a cookie. If this is the case, your browser sends info to Instagram via the cookie as soon as you come into contact with an Instagram function. After 90 days at the latest (after matching), this data is deleted again or anonymized. Although we have intensively studied Instagram's data processing, we cannot say exactly what data Instagram collects and stores.

 

In the following, we show you cookies that are set in your browser at least when you click on an Instagram function (such as button or an Insta image). In our test, we assume that you do not have an Instagram account. Of course, if you are logged in to Instagram, significantly more cookies are set in your browser.

​

These cookies were used in our test:

 

Name: csrftoken
Value: ""
Purpose: This cookie is most likely set for security reasons, to prevent falsification of requests. However, we could not find out more precisely.
Expiration date: after one year

 

Name: mid
Value: ""
Purpose: Instagram sets this cookie to optimize its own services and offers on and off Instagram. The cookie sets a unique user ID.
Expiration date: after the end of the session

 

Name: fbsr_211141625124024
Value: not specified
Purpose: This cookie stores the log-in request for users of the Instagram app.
Expiration date: after the end of the session

 

Name: rur
Value: ATN
Purpose: This is an Instagram cookie that ensures functionality on Instagram.
Expiration date: after the end of the session

 

Name: urlgen
Wert: „{„194.96.75.33″: 1901}:1iEtYv:Y833k2_UjKvXgYe211141625“
Purpose: This cookie is used for Instagram's marketing purposes.
Expiration date: after the end of the session

 

Note: We cannot make any claim to completeness here. Which cookies are set in individual cases depends on the embedded features and your use of Instagram.

 

 

​

​

How long and where is the data stored?

Instagram shares the information received between Facebook companies with external partners and with people you connect with around the world. The data processing is done in compliance with its own data policy. Your data is distributed on Facebook servers around the world, partly for security reasons. Most of these servers are located in the USA.

 

​

​

 

How can I delete my data or prevent data storage?

Thanks to the Basic Data Protection Regulation, you have the right to information, portability, correction and deletion of your data. You can manage your data in the Instagram settings. If you want to completely delete your data on Instagram, you must permanently delete your Instagram account.

 

And this is how the deletion of the Instagram account works:

 

First, open the Instagram app. On your profile page, go down and click on "Help section". Now you will get to the company's website. On the webpage, click "Manage account" and then click "Delete your account".

 

If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you does not belong to your account and consequently will not be deleted.

 

As mentioned above, Instagram stores your data primarily via cookies. You can manage, disable or delete these cookies in your browser. Depending on your browser, the management always works a bit differently. Here we show you the instructions for the most important browsers.

 

Chrome: Delete, enable and manage cookies in Chrome.

 

Safari: Manage cookies and website data with Safari.

 

Firefox: Delete cookies to remove data that websites have placed on your computer

 

Internet Explorer: Delete and manage cookies

 

Microsoft Edge: delete and manage cookies

 

You can also basically set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

 

Instagram is a subsidiary of Facebook Inc. and Facebook is an active participant in the EU-U.S. Privacy Shield Framework. This framework ensures proper data transfer between the U.S. and the European Union. You can learn more about it at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC. We have tried to bring you closer to the most important information about Instagram's data processing. Auf https://help.instagram.com/519522125107875
you can learn even more about Instagram's data policies.